She's only been in the Big Brother house for a few days, but it's already becoming impossible to keep up with Amy Childs' ever changing outfits.
Nevertheless, it'll be tough to forget this polka pink wonder, which Amy has cleverly co-ordinated with her Barbie doll-esque rollers.
Clearly Amy doesn't intend to let her BB bikini commitments interfere with her beauty regime.
Full points for effort! Though there was barely anything of it Amy Childs had clearly put a lot of thought into her outfit
Her dedication to grooming indicates that she hasn't left her TOWIE roots behind- she famously ran a beauty salon in Essex while on the show.
The bubblegum pink rollers and bikini set against her Rihanna-red hair and oversized sunglasses made an exceptionally girlie look.
Amy's dedication to her appearance is notorious. A firm believer that every area of the body deserves to be embellished, the 21-year-old can be held largely responsible for the massive surge in popularity of the 'vajazzle', after she decorated her friend Sam Faiers' with one on TOWIE.
Whaddya think? Amy raised her sunglasses to check that her her outfit was getting the attention it deserved
A little shade please? Perhaps Amy was hoping that her fellow housemate would protect her eyes from the sun
The ruthless beautician has threatened to apply one to fellow housemate Sally Bercow.
And although she was pipped to the post by Tara Reid, who was the first in the house to don a two piece on camera, Amy has certainly made up for lost time, showing off her fabulous figure in an array of revealing ensembles.
Her canny approach to the house so far suggests that she may not have been entirely truthful when she told Brian Dowling before entering the house: 'I really am ditzy. I really don't think before I speak.'
Stylish take! Amy stripped down to a bed sheet in a nod to Sally Berow for a fashion show task
Amy is clearly a natural in front of the camera.
Amy Tara and Kerry bonded during a sauna session over the weekend, indulging in a little girl talk away from prying male ears.
As ever, there is speculation as to who will hook up while in the BB house, and Amy certainly fueled this during the intimate chat.
Piling in! Kerry Katona tried to play matchmaker for Lucien Laviscount and Amy
Hopeful! Lucien confided in paparazzo Darryn Lyons that he had already developed feelings for Amy
Too young! Any told Kerry that she thought Lucien was hot, but too young for her at 19
Chatting to Kerry about who she found attractive, Amy said she was single but was quick to add: 'He's got a good body though doesn't he? What's his name? Lu,' referring to 19-year-old housemate Lucien.
But while she might have seemed interested she also coyly added that she thought he was too young for her.
Lucien might be disappointed to hear this, having confessed last night to paparazzo Darryn Lyons that he thinks 'she's an amazing girl,' and 'I can't stop thinking about her.'
Prior to entering the house Amy admittedthat she wouldn't be adverse for finding love during her time on Big Brother.
The opportunity has certainly presented itself today as she and Lucien have been tasked with pretending to be a couple.
And if she carries on flaunting her bikini body it may not be long before love finds her.
